Trump Unveils “Victory Scent”: A $249 Fragrance with a Bold Ambition
Tax Cuts and Perfume Collide as Trump Markets “Victory 45–47” Amid Senate Drama
At 6:52 AM CDT on Tuesday, July 1, 2025, President Donald Trump has added a new chapter to his brand empire with the launch of “Victory 45–47,” a fragrance line promising “Winning, Strength, and Success” for men and women. Unveiled via Truth Social, the perfume and cologne, priced at $249 per 100ml bottle, feature gold statues of Trump and nod to his non-consecutive terms as the 45th and 47th president. With a deal offering two bottles for $199 each, the rollout comes as the Senate debates the “One Big Beautiful Bill Act”—a coincidence that’s raising eyebrows and sparking debate.
Trump touted the scent as more than a fragrance, calling it a celebration of his 2025 election victory. The men’s cologne blends “rich, masculine notes with a refined, lasting finish” for those who “lead with strength,” while the women’s perfume captures “confidence, beauty, and unstoppable determination” for any occasion. Bulk discounts sweeten the deal: buy three, and a $150 “Gift Bundle Discount” kicks in. Yet, the timing—amid a Senate vote on a bill cutting Medicaid while boosting tax breaks—feels calculated to some.
For Maria Delgado, a Toledo nurse whose story we’ve followed, the launch feels bittersweet. The tax cuts in the Senate bill could ease her budget, but Medicaid cuts threaten her job. “A $249 perfume while patients lose care?” she wonders aloud. On X, sentiments range from excitement—“Smell like a winner!”—to scorn—“Grift in a bottle.” Critics question the ethics of a president profiting while pushing legislation with health impacts, though the Trump Fragrances site clarifies it’s a licensed product, not directly made by him.
The fragrance follows sold-out predecessors like “Victory 45” and “Fight, Fight, Fight,” hinting at a loyal market. But with the Senate’s July 4 deadline looming and Elon Musk threatening a new “America Party” over the bill, this launch might be less about scent and more about signaling resilience. For Maria and millions like her, it’s a reminder: amid political battles, even perfume carries a price. Will “Victory 45–47” sell out, or will it sour under scrutiny? DcDailyLetter.com will track the story.